SEO Practices in 2000 vs SEO in 2020 What’s the Same and What’s Different
SEO stands for Search Engine Optimization and it was very different in the year 2000 than it is today. So many changes have been observed in these 20 years. At that time, there were not so many rules and outcomes weren’t always admirable. But, in these 20 years, the process has been refined now due to the greater expectations.
Amidst the differences between SEO practices in 2000 and 2020, some standards survived. Now, we’ll see the changes in these 20 years.
THE CHANGING SEO ENVIRONMENT:
The comparison of some of the standard practices from then and now are the following:
3. Content length
There was a time when keyword research was simple, which was helpful for SEO professionals as they would simply choose the right keywords for a website page. They were being repeated over and over. This is known as keyword stuffing. But today, things have changed. Now this keyword stuffing would harm the ranking of our web page. Nowadays, for choosing our keywords, keyword research is an important step. It makes us aware of the queries which are taking place. We get to recognize our competition if we focus on these queries. This helps in figuring out the best and most relevant keywords that will prove fruitful for the ranking of our web page in search engines.
Two decades ago, there was a time when more characters were used for the metadata. And metadata means a set of data that describes and gives information about other data. Now, fewer characters are being used to describe things with the condition of retaining the same meaning.
For example, if in 2000 we had 70 characters to write any tagline. And now, 55 characters or less are considered best practices.
The sphere of content length has too changed from 2000 to 2020. Back in 2000, 200-300 words were considered enough for content and were recommendable. But now, these numbers of words are the starting paragraph of any content. Long-form content with 2000 words or more is highly appreciable.
Though many differences have been observed in the field of SEO over these 20 years, there are still some features that have not changed with changing times. These similarities are described following:
1. Page rank
2. Inbound links
3. User importance
1. Page Rank:
The importance of the web page is still going. It has not changed in the past 20 years.
2. Inbound Links:
Links coming from relevant, quality, third-party websites to our site.
3. User importance:
Google keeps improving the result they show to users.